The Team

The Team

Let’s Get to Know the Crew Behind Fire Pitz Group!

Management Team
Beyond the food we serve, our proudest achievement is the crew we’ve built—a bold, diverse bunch of do-gooders (and a few lovable troublemakers). Some love quiet coffee moments, others can’t resist daring adventures.

We’re all different, but together we bring fire, laughter, and heart to everything we do. Don’t be shy—say hi, we’d love to meet you!

Lew Jia Jiun

Chief Executive Officer

“Wine first, strategy later… or maybe both at once.”

Alice Khoo Poi Qin

Chief Marketing Officer

“Big ideas, bolder campaigns—don’t worry, the brain’s got it covered.”

Siam Kwee Miin

Chief Financial Officer

“If the numbers don’t match, we don’t move.”

Tan Wei Kian

Executive Chef

“Relax… the flavor will be perfect. Trust me.”

Ice Lee

HR Manager

“Wait– I have a question! …Actually, I have five.”

Lim Siow Yen (Yanni)

Manager

“Come on team, let’s go—we can do!”

Jet Choo

Sous Chef

“Cooking seriously, joking dangerously… yes, both at the same time.”

Conie

Head of Operations, The Starter Café

“Operations are serious business, but don’t worry, I’ve got it handled.”

Iris Chew

Head Baker, The Starter Cafe

“Remove menu ah? No lah....”